Latest guide 路 Law firm marketing
SEO vs Google Ads for law firms: which should you choose?
Compare SEO and Google Ads for law firms using what a signed matter can afford, cash timing, team workload and later matter outcomes.
16 min read
Guides for professional firms
Practical guidance on helping the right people find, understand and contact your firm.
Compare SEO and Google Ads for law firms using what a signed matter can afford, cash timing, team workload and later matter outcomes.
Calculate a law firm marketing budget from matter contribution, team workload and cash flow, then use revenue percentage only as a final sense-check.
Google Ads can be viable for a law firm when signed-matter economics support the cost. This guide shows Benelux firms how to calculate allowable acquisition cost and break-even CPC without relying on misleading averages.